British Gas’ winter price hike faces an ice cold storm of sarcasm

Shortly after announcing a price hike last week, British Gas invited the public to tweet their Customer Service Director with the hashtag “#AskBG”. Unfortunately for BG, as the BBC put it, this Q&A “didn’t go to plan”.

For the 35 tweets it sent, British gas got 14,000 responses in the space of a few hours, and, as our social media probe picked up, sarcasm was de rigueur. The most retweeted comment was “Dear British Gas, is it cheaper for one to burn £20 notes than put the heating on this Winter? #AskBG” which was retweeted 922 times. Yet, maybe because BG decided to quit after 35 tweets, the storm was short lived, and the conversation died out within hours.

Good move or wrong use of social media? To decide, check out the dashboard below. Click on “details” to read the tweets themselves and on “words” for a heatmap of the vocabulary used throughout the conversation.

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It’s a Boy! Royal Prince George

The world has been eagerly awaiting the arrival of the royal baby with the suspense broken when Prince William and the Duchess of Cambridge emerged from St. Mary’s Hospital with their newborn son.

While most blogs focused on what Kate was wearing, whether the baby was properly strapped, and how happy the parents are, we take a different look at this event by examining twitter traffic before and after the royal couple emerged from the hospital.

131,000 #RoyalBaby tweets were sent between 7PM and 835PM on Tuesday the 24th of July. Tweets were averaging 1,400 per minute until the the couple stepped out at 713PM resulting in a frenzy of tweets peeking at 5,399 per minute. Surprisingly the excitement was short lived and the number of tweets declined steadily to reach an average of 600 per minute from 8PM.

Royal Baby Tweets

The most influential tweeters are the usual suspect. With the exception of E-Online, most have refrained to mostly one tweet.

Tweeter Rank Tweets Num Followers Num Friends
YouTube 1 1 30,910,916 30,910,916
RyanSeacrest 2 1 10,805,628 10,805,628
KhloeKardashian 3 1 8,313,368 8,313,368
BBCBreaking 4 1 6,562,822 6,562,822
PerezHilton 5 1 6,179,433 6,179,433
eonline 6 12 5,498,294 5,498,294
twitcam 7 2 5,440,423 5,440,423
CNNEE 8 2 5,282,379 5,282,379
lilyrosecooper 9 1 4,168,600 4,168,600
BBCWorld 10 1 4,053,597 4,053,597

This contrast to the more enthusiastic top tweeters:

Tweeter Rank  Tweets  Num Followers Num Friends
Morufkeji 1 72 118 41
yoelyuk 2 32 37 37
AnjaAntiope 3 31 60 60
Lilianazm_ 4 26 575 575

The Top Tweets are:

Tweet Retweets
First picture as Duke & Duchess of Cambridge leave hospital with #RoyalBaby http://t.co/c4XQIFLhx2 & http://t.co/pzcoOSJtN0 4,802
Dear William & Kate: Your son is the Half-Blood Prince. It only seems fitting to name him Severus Snape. #RoyalBaby 2,019
#RoyalBaby #ProudQueen http://t.co/ynxKvu3WJL 1,056
How phenomenal is this picture! Awww #PolkaDotPerfection #RoyalBaby http://t.co/orNfK2qd6l 994
Omg how amazing does Kate look? Such a cute moment 🙂 #RoyalBaby http://t.co/yC1msYiuik 954
The ultimate tribute to Princess Diana by Kate Middleton #beautiful #royalbaby #touching #princess #wishshewashere http://t.co/KLqA12ImbQ 948
Awwwwwwww!!!! #RoyalBaby http://t.co/fLg2rOXtcF 748
Honestly, I am more impressed with Kates blow-out than the #RoyalBaby which looks just like a human baby. But that hair! 718
Kate introduces her son, just as Diana did – polka-dot dress and all #royalbaby http://t.co/J6kBW8yUC6 http://t.co/CvjGtJyLOn 590
The #RoyalBaby has made his debut and he is PERFECT. Just look at this precious first photo! http://t.co/lhzaaVZhlI 570

Most retweeted picture is courtesy of the BBC, click to check it out.

Top words featured in tweets are Kate (27,500), baby (19,121), William (14,297) and prince (12,210)